9 more Essential Qs…but what does your biz FEEl like? Part 2

Along with the 7 Qs in “Part 1″ I ask EACH of my clients these magical questions in a 90min interview. I record the interview and then we use their amazing answers to fuel all web, sales letter and marketing materials content…Because ultimately it is all about YOUR answers to these questions that is more powerful than any copy I could pull out of my hoo-ha for you.

I reco sitting down in a meditative space and journaling your answers to these Qs and the Qs in “Part 1″ – no matter where you are in your biz. Chances are you are here reading this because you are looking for some new tools for your business…this is one of those exercises where you find that you already have a ridiculous amount of tools for good web contend, clarity about the direction of your biz, etc – without even needing coaching Continue reading

Fill your practice and Establish yourself as THE expert in your field

Q: “I am wondering if you, or someone you know has been successful doing yesterday and no one bit. I’m thinking I need the help of a professional writer who knows how to sell therapy in particular. Any ideas?

Thanks in advance, Therapist Annon.”

A: Hey “Therapist Annon.,

I had think about your email for a while – I have found that for very personal services like therapy, most people will not contact you based on your website copy alone – even if it is the best copy in the world. They will want to have a more personal experience of you, Continue reading

Get client loyalty through quality and high impact marketing

You don’t need an oversized budget to get sizeable results.  Stay on top of your area of expertise and in touch with your target market to maximize sales and long-term relationships.

Your marketing strategy can be high-impact and highly professional, even if your funds are next to nothing. Potent marketing strategy is not really about budgets – just ask the many companies that have folded after pouring millions of dollars into unsuccessful attempts to reach target market consumers. If you remain focused on current consumer demands and continually ask yourself, “how can I come closer to meeting them?” your marketing strategy will follow its own clear path towards success.

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