Tag Archives: marketing

Video: Always Attract the Perfect Clients – Part 1

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Why it might be important to get clear on what kind of clients you want to attract? Getting clear on your niche, not so important – though others will disagree. Certainly targeted marketing will get you the best results. But I think it is better to get a clear and precise picture about the kind of client you want to attract…the essence of the type of client you want to attract.

How do the clients you attract contribute to you feeling good about your business?

…your experiencing of a win-win business?

The first step is to get present with the kind of client you do NOT want to attract. There is a lot of power in this clarity. You become more powerful about what you will not allow from this point forward and what you would like to now call forth.

Ask yourself:

Q: “What characteristics or behaviors of others would you refuse to tolerate?”

Q: “Do any of your current co-workers, clients, friends, family have these qualities?”

Think for a moment about who you feel drained, uneasy or stressed by…

Write a private list of people/clients around past or present, whom you feel drained, uneasy or stressed.

Now and whenever you feel triggered, you can guide yourself through a short visualization where you acknowledge, and then let these less-desirable clients go – in their place, come new, inspiring uplifting people/clients who happily pay you well…

It may sound cheesy, but small visualizations like this every day reinforce for you what you will tolerate emotionally and psychologically – and what you will not. Slowly over time you will find yourself surrounded by the perfect clients, enjoying the perfect career; one that inspires you and others. This starts by the small and seemingly insignificant mental choices you make every day.

 

 

Video: Make Money By Clicking “Send” Part 1

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The key to creating a magnetic and inspiring online presence is to focus on THEM the customer (of course) rather than on YOU or WHAT you are offering. They don’t care about your credentials or your modalities, at least not when it comes to making a decision about clicking the Buy Now button.

Establishing yourself as an expert is one small part of what will enroll a person to want to work with you or buy from you.

Continue reading →

Video: How to Make Your Website WOW! Part 1

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You have just one minute to capture your audience via your website. No matter what your business, the three elements missing from most websites, the elements that make a website WOW are the Who, Conditions or problems, and Needs.

Continue reading →

Tips. Silly Pitfalls to Avoid in your Marketing

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Marketing to today’s tough, often-jaded consumers can be tricky. For best results, see that your strategy makes the most of your current customer base, focuses on the market and avoids common pitfalls.

Effective marketing depends on your understanding of the PEOPLE you’re targeting, and a little savvy about marketing tools. Most new businesses severely under-perform or fail within their first six months of operation, not least because many entrepreneurs lack the ability to devise a viable marketing strategy, but lack the knowledge. With a clear understanding of your target market and an awareness of common tools that actually work, your chances of success are better than most.

While a winning strategy does involve knowing your customers, giving them what they want, and staying on top of changing circumstances, it’s also about knowing what pitfalls to avoid. Among them: Continue reading →

When Your Target Market is Too Small. And what to do…

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Niches have become a popular way of focusing on one target market. But when the niche becomes a limitation, it’s time to expand your horizons. One of the primary rules of marketing is to identify and court a target market. In today’s vast and complex market, the dream to which many companies aspire is to define and control a small niche.

The niche is seen as a way of limiting infinite possibilities by zeroing in on a manageably-sized target market. Understanding and serving this market efficiently then becomes simpler and more feasible, or so the thinking goes. However, it is possible to get carried away with the niche concept, and to whittle down the scope of your target market to an unwholesome degree. “Niche” was a true buzzword just a few years ago, but like all fads, its value eventually drowned in excesses. Continue reading →

What is Success? Is it good for you? Really? – part 2

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The Feminine model for Success = collaboration (vs. domination or competition)

So many of us are still operating under the “I have to do it all on my own!!!” (“in competition with the ‘Other’”) mentality, which is old-school, outdated, and “so last-paradigm!”

My friend Beth Allen (http://meetbethallen.com) writes about the power of tribe syndication (Click here to see her article) – a type of online collaboration, when a group of people/women come together to promote one another, with these benefits:

  • each woman within the group becomes known as a resource of amazing information/events/ideas
  • each woman’s information/events/ideas gets spread far beyond their own network – possibly to thousands of people they would otherwise be able to reach

Create your Tribe:

1) Find other practitioners with skills that compliment yours and create events, workshops, interviews together!

2) Create a marketing plan together where each woman commits to who/how/when she will promote each woman in her syndication “tribe” Continue reading →

What IS Success? Is it good for You? Really? – part 1

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Hi! I’m always here to talk to you about small business success…

What is success?!?

We hear this word all the time.

Success IS having the business, money and nice things you want . . . it is common to day-dream and even consciously vision our ideal car, home, contributions to the world.

But I really believe, that a business is NOT successful unless it is actually bringing you closer to
your children  *  your friends  *   your community  *  even your health

I am a business coach. I work with women, like you; who want to grow your business and achieve ALL of your goals in ways that are

fun , feminine & actually bring you closer to Continue reading →

Part 2. Get Clients. Say “elevator pitch” without rolling your eyes! Advanced techniques

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What NOT to say when someone asks you “So, what do you do?”

Remember what I said in Part 1: “The MOST important part of the Verbal Logo is the ‘Felt Experience’ portion…” One of the most common mistakes you could make when telling someone what you do is to tell them what you do! (“I balance hormones by applying needles to these places, and use breath work to relax the system” – this may sound great to some, and too much info for others – remember, they have not yet decided that they want detailed info)

Be honest, be clear, and know that as soon as you go into the nitty gritty of WHAT techniques or systems you use (if they have not specifically requested this info) you will be taking them OUT of the realm of the Felt Experience and into their analytical thinking – Continue reading →

Part 1. Get Clients. Say “elevator pitch” without rolling your eyes!

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How to answer when someone asks you “So, what do you DO?”

You are all aware of “the elevator pitch” or Verbal Logo. Most of you have probably practiced or recited these many times at networking events, etc…

In any case, using your Verbal Logo as a way to really connect with a potential client or lead-referrer (a person who send clients your way) is extremely important: it is the basic template from which we speak about the work we do in the world; it is the second paragraph of our “Word of Mouth Now” marketing letters. It is the first segment/part of the “Heartfelt Sales” conversation. It often inspires the content and tag-lines of our websites and marketing collateral (promotional materials).

The MOST important part of the Verbal Logo is the “Felt Experience” portion (number 4 below). The decision to pay money or commit to a new business relationship with you is a very personal decision; often even unconsciously emotional for your prospective client. There is likely a sense of risk or a “taking a leap of faith” that goes with their decision to hire you. Continue reading →