Why it might be important to get clear on what kind of clients you want to attract? Getting clear on your niche, not so important – though others will disagree. Certainly targeted marketing will get you the best results. But I think it is better to get a clear and precise picture about the kind of client you want to attract…the essence of the type of client you want to attract.

How do the clients you attract contribute to you feeling good about your business?

…your experiencing of a win-win business?

The first step is to get present with the kind of client you do NOT want to attract. There is a lot of power in this clarity. You become more powerful about what you will not allow from this point forward and what you would like to now call forth.

Ask yourself:

Q: “What characteristics or behaviors of others would you refuse to tolerate?”

Q: “Do any of your current co-workers, clients, friends, family have these qualities?”

Think for a moment about who you feel drained, uneasy or stressed by…

Write a private list of people/clients around past or present, whom you feel drained, uneasy or stressed.

Now and whenever you feel triggered, you can guide yourself through a short visualization where you acknowledge, and then let these less-desirable clients go – in their place, come new, inspiring uplifting people/clients who happily pay you well…

It may sound cheesy, but small visualizations like this every day reinforce for you what you will tolerate emotionally and psychologically – and what you will not. Slowly over time you will find yourself surrounded by the perfect clients, enjoying the perfect career; one that inspires you and others. This starts by the small and seemingly insignificant mental choices you make every day.