Tag Archives: blog

When Your Target Market is Too Small. And what to do…

Posted on by
Reply

Niches have become a popular way of focusing on one target market. But when the niche becomes a limitation, it’s time to expand your horizons. One of the primary rules of marketing is to identify and court a target market. In today’s vast and complex market, the dream to which many companies aspire is to define and control a small niche.

The niche is seen as a way of limiting infinite possibilities by zeroing in on a manageably-sized target market. Understanding and serving this market efficiently then becomes simpler and more feasible, or so the thinking goes. However, it is possible to get carried away with the niche concept, and to whittle down the scope of your target market to an unwholesome degree. “Niche” was a true buzzword just a few years ago, but like all fads, its value eventually drowned in excesses. Continue reading →

What is Success? Is it good for you? Really? – part 2

Posted on by
Reply

The Feminine model for Success = collaboration (vs. domination or competition)

So many of us are still operating under the “I have to do it all on my own!!!” (“in competition with the ‘Other’”) mentality, which is old-school, outdated, and “so last-paradigm!”

My friend Beth Allen (http://meetbethallen.com) writes about the power of tribe syndication (Click here to see her article) – a type of online collaboration, when a group of people/women come together to promote one another, with these benefits:

  • each woman within the group becomes known as a resource of amazing information/events/ideas
  • each woman’s information/events/ideas gets spread far beyond their own network – possibly to thousands of people they would otherwise be able to reach

Create your Tribe:

1) Find other practitioners with skills that compliment yours and create events, workshops, interviews together!

2) Create a marketing plan together where each woman commits to who/how/when she will promote each woman in her syndication “tribe” Continue reading →

What IS Success? Is it good for You? Really? – part 1

Posted on by
3

Hi! I’m always here to talk to you about small business success…

What is success?!?

We hear this word all the time.

Success IS having the business, money and nice things you want . . . it is common to day-dream and even consciously vision our ideal car, home, contributions to the world.

But I really believe, that a business is NOT successful unless it is actually bringing you closer to
your children  *  your friends  *   your community  *  even your health

I am a business coach. I work with women, like you; who want to grow your business and achieve ALL of your goals in ways that are

fun , feminine & actually bring you closer to Continue reading →

Bringing home the bacon – 3 tips for women doing it all and making money

Posted on by
Reply

Over the years women have asked me “How do you do it all?”

At first I really could not answer – The owner of three businesses, I teach yoga and dance on the side, I am a mother, I have a relationship, I enjoy being social, I stay in pretty good shape…

I notice that much of the business training and business coaching out there, is NOT very family or mom friendly: “Go, go, go” and “Make it ‘till you Break!” are the underlining messages of many weekend seminars  and business coaching that I have received. The vast amounts of business training I experience does not really work for me realistically as a mom.

So a while back, I had the thought,
“I should really break down;
what I do,
how I work…
How I do it ALL -and- teach THAT to women…”

That is what I did. Over the years I have “unpacked” what I’ve learned – I got RID of the stuff that did not work – and transformed the stuff that did to match my lifestyle and MY time-frame.

So from where do I get all of this time to do all of these things? (and still honor Family Time by turning the phone and computer off in the evenings and weekends?)

Can a woman own a business(es) and thrive in the realm of holistic, sustainable and nurturing? Continue reading →

Harness your Fear. Grow your Business

Posted on by
4

Growing a business is more often than not, a dance with the unknown, and therefore with Fear. Grow your relationship with the Unknown…and to Fear
Jessica Hadari Fear Business
Fear is actually taking care of us. Part of an ancient mechanism for survival. Forging means, to use heat to bring the material to a malleable state. As we expand our businesses our cycles of fear and stretching into the unknown are the heat which forges us into stronger and more malleable beings

Let’s look at fear. Fear is omnipresent in the process of growth. Just as babies become more needy and in need of more attention the week before they start to walk – Fear is a part of our experience of  S T R E T C H I N G – cycles of stretch and then relax, stretch and relax – like the movement of the Earth’s crust, like the movement of breath flowing in, and breath flowing out – the experience of stretching is often synonymous with our experience of fear.

I think of fear in business as The Stretch between the the parts of ourselves that want to be more fully in the light and the parts of us that are working furiously to hide:

  • The stretch between The Shadow (which is always at work to bring isolated aspects of yourself into the light) always brings up newer, richer material for you to work through – your Soul’s life lessons.
  • And the Negative Ego (the idealized self – what we wish we could be) what we effort and strive for / against

So what to do with all of this? Continue reading →

Grow your Network and your Business without Networking!

Posted on by
5

I have named the post below, “Growing your Network while Being a Mom”  4 How-To’s based on my personal experience of being a mom and growing my network of clients and collaborators – But, the How-To’s below are really applicable to any person who is on a time crunch or just can’t make it to a million networking events (which tend to be  in the early morning or the evenings – not great times for moms!)

Growing your Network while Being a Mom (or just a busy person!)

Those of you who are also moms know that, depending on your child’s age – motherhood can be a full-time job. I have to say, I really did not have much time or energy for business (or sex, or beauty for that matter) until my son was past the age of two. Though I certainly appreciated the time with my son, I was exhausted and just did not have a lot of energy to go out in the evenings to network, etc…

I did use those years to do relaxed growing of my contacts lists – and my relaxed approach worked!!!

Even as a tired and not-getting-enough-sleep mom, I was able to expand my contacts lists. And the contacts whom I met during that time are still faithful, supportive and partake in my current offerings

Here is How:

1. Every few months I Continue reading →

Part 2. Get Clients. Say “elevator pitch” without rolling your eyes! Advanced techniques

Posted on by
3

What NOT to say when someone asks you “So, what do you do?”

Remember what I said in Part 1: “The MOST important part of the Verbal Logo is the ‘Felt Experience’ portion…” One of the most common mistakes you could make when telling someone what you do is to tell them what you do! (“I balance hormones by applying needles to these places, and use breath work to relax the system” – this may sound great to some, and too much info for others – remember, they have not yet decided that they want detailed info)

Be honest, be clear, and know that as soon as you go into the nitty gritty of WHAT techniques or systems you use (if they have not specifically requested this info) you will be taking them OUT of the realm of the Felt Experience and into their analytical thinking – Continue reading →

Part 1. Get Clients. Say “elevator pitch” without rolling your eyes!

Posted on by
Reply

How to answer when someone asks you “So, what do you DO?”

You are all aware of “the elevator pitch” or Verbal Logo. Most of you have probably practiced or recited these many times at networking events, etc…

In any case, using your Verbal Logo as a way to really connect with a potential client or lead-referrer (a person who send clients your way) is extremely important: it is the basic template from which we speak about the work we do in the world; it is the second paragraph of our “Word of Mouth Now” marketing letters. It is the first segment/part of the “Heartfelt Sales” conversation. It often inspires the content and tag-lines of our websites and marketing collateral (promotional materials).

The MOST important part of the Verbal Logo is the “Felt Experience” portion (number 4 below). The decision to pay money or commit to a new business relationship with you is a very personal decision; often even unconsciously emotional for your prospective client. There is likely a sense of risk or a “taking a leap of faith” that goes with their decision to hire you. Continue reading →

Event and Product Marketing Strategy that Sizzles!

Posted on by
6

An event is not simply a happening. And a product is not just a thing sitting on a shelf. Events, workshops and products are potent communication instruments with which you can reach, illuminate or unite a group. A product (audio, video or goods) well packaged, can also be a milestone business.

Planning and executing a successful event or product launch is both a creative orchestration and one that involves precision in setting in to motion all of its steps, phrases and sequences.

A.  Spark Curiosity
2 months before event -or- official product release: This is like a press release, and should be short and clear Continue reading →