Video: Reach More Clients & Fans – Tribal Marketing Secrets – Part 1
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Pricing – As Complex as Flavor
Elements of a pricing strategy are more sophisticated than how-low-can-you-go.
What does it mean to price something right?
Simply slashing prices won’t necessarily get you the desired results. Randomly chosen numbers might place your product beyond the comfort zone of bargain hunters, and too cheap for those who use price to screen for quality. If you’re going to undercut the competition, make the savings big enough for target market consumers to notice, yet not so great that it makes them suspicious.
Always Attract the Perfect Clients – Part 2
Competition is a fact of business. If you can turn competition into collaboration…all the better. Establishing your uniqueness is also a fact of business. If you can turn your uniqueness into attraction and magnetism…all the better.
When it comes to the question of how to spend money, your target market has more choices than ever before. Understanding the businesses around you – the ways in which their businesses work, and the ways they don’t – gives you an essential edge in developing your own business and marketing strategy – and ultimately attracting your perfect clients.
Reach More Clients & Fans – Tribal Marketing Secrets – Part 3
Surveying the field of contenders for your target market should form part of your daily work routine. Be constantly on the lookout for possible new collaborators and you’ll avoid surprises in the form of competition – and be endlessly rewarded and inspired via co-creation and the benefits of Tribal Marketing.
The key to successful Tribal Marketing: Know What Your “Competition” is All About
Once you’ve identified colleagues that you may want to enter into a tribal marketing relationship with, then comes the process of really getting to know them.
Find out what you need to know to wage a formidable bid for your shared target market. Monitor the way they do business.
Look at the following attributes:
- Products and services they provide, and how they market these to target market consumer;
- What prices they charge;
- How they distribute and deliver products and services;
- How they enhance customer loyalty;
- Brand and design quality;
- Whether they innovate, in terms of business methods AND in terms of products and services on offer;
- If aplicable – Number and caliber of staff;
- How they use e-marketing – what is their website like? Do they use e-mail for marketing purposes?
- How much does personality play into marketing?
Don’t be afraid to examine every relevant detail about your potential collaborators, their strategy and their level of success thus far. You may at first find it unsettling to immerse yourself in a “rival” business, and to digest findings, if they arise, about their good rapport with target market consumers. But your business can only come out on top if you bravely face those feelings head on and determine to take the higher road – entering into the most deeply satisfying working relationships possible.
Identifying Colleagues is Part of Marketing Strategy
You can’t call your marketing strategy complete till you’ve developed a clear picture of what you’re up against….or rather who around you is offering similar or complimentary products/services. Identifying “competitors” begins the process of understanding the game.
Getting your sales and marketing strategy right is crucial to the success of your business. In today’s multifaceted world, attracting attention and approval from your audience requires up-to-date knowledge and a healthy dose of creativity. With the right mixture of know-how and drive, even small companies can now develop quite sophisticated marketing campaigns, allowing them to accomplish bigger, better things than ever before.
One of the key matters with which an ambitious business must grapple is the question of competitors. I’d rather look at them as colleagues. Who are your colleagues, what is their marketing strategy, and how well are THEY succeeding?
The 7 Essential Qs …but what does your biz LOOK like? Part 1
A brand encapsulates your identity, instantly conveying your message. One generally wants to hold on to your brand’s look and feel as long as possible because it’s so familiar to you and your customer base. You don’t want to risk losing recognition or spend money needlessly. And sometimes brands need a refresh. Does your logo or tagline say enough about what you provide?
Know your targeted audiences as well as what defines you and makes you stand out among competitors, so clients come to YOU.
You can begin your process of creating or refreshing the essence, look and feel of your business with these 7 Branding Questions: Continue reading
Tips. Silly Pitfalls to Avoid in your Marketing
Marketing to today’s tough, often-jaded consumers can be tricky. For best results, see that your strategy makes the most of your current customer base, focuses on the market and avoids common pitfalls.
Effective marketing depends on your understanding of the PEOPLE you’re targeting, and a little savvy about marketing tools. Most new businesses severely under-perform or fail within their first six months of operation, not least because many entrepreneurs lack the ability to devise a viable marketing strategy, but lack the knowledge. With a clear understanding of your target market and an awareness of common tools that actually work, your chances of success are better than most.
While a winning strategy does involve knowing your customers, giving them what they want, and staying on top of changing circumstances, it’s also about knowing what pitfalls to avoid. Among them: Continue reading
10 ways to rockin’ Business Marketing Success. Part 1
I didn’t want to make you wait too long for the “Part 2″ of this article. I posted the first 5 Keys yesterday, and it just got too long! But I wanted you to get the tools…In any case, we learn better when ideas, even ideas we already know, are broken down into bite-sized peices. So here are the final 5:
- Learn New Business Skills Often: Great practitioners, artists and healers fail if they have poor business and marketing skills. Get coaching or take a business or marketing class as often as you take continuing education classes. Most good entrepreneurship courses can be found in weekend formats and they are FUN!; usually filled with passionate small business owners like you. Sales/enrollment techniques, online marketing, presentation skills, bookkeeping, etc. Continue reading
10 ways to rockin’ Business Marketing Success. Part 2
Other than the importance of growing a business that you are passionate about, that you believe betters the world is in alignment with your core values - in the fullness of time I hope that your business is a reflection of your gifts, and therefore I hope that it lasts…
It is that 3 year mark you have probably heard of before. I see it time and time again, though your business may change and morph many time over the period of its first three years, it really does take 2-3 years or a business to become sustainable - that is, that you can count on how much money your business draws in each month – that number is mostly consistent and it is a number that is “in the black’ meaning you are not losing money, or better yet you are truly making your living from doing what you love! Yes!
Here are some widely agreed upon elements, plus some of my own staples that help to create and support a productive, passionate and sustainable business Continue reading
Powerful Email Marketing Campaigns
E-marketing utilizes the latest technology to let businesses large and small reach their target markets in new and effective ways. All marketing strategy, however, requires thoughtful planning and testing before final implementation.
With the speed of communications in our modern age, e-marketing can be incredibly powerful. E-marketing tools give small businesses in particular unprecedented, affordable, often personal access to their target markets. But without carefully planning and testing your marketing strategy, you run the risk of wasting great e-marketing opportunities – or even turning customers away. Continue reading