The 7 Essential Qs …but what does your biz LOOK like? Part 1

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A brand encapsulates your identity, instantly conveying your message. One generally wants to hold on to your brand’s look and feel as long as possible because it’s so familiar to you and your customer base. You don’t want to risk losing recognition or spend money needlessly. And sometimes brands need a refresh. Does your logo or tagline say enough about what you provide?

Know your targeted audiences as well as what defines you and makes you stand out among competitors, so clients come to YOU.

You can begin your process of creating or refreshing the essence, look and feel of your business with these 7 Branding Questions: Continue reading →

Tips. Silly Pitfalls to Avoid in your Marketing

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Marketing to today’s tough, often-jaded consumers can be tricky. For best results, see that your strategy makes the most of your current customer base, focuses on the market and avoids common pitfalls.

Effective marketing depends on your understanding of the PEOPLE you’re targeting, and a little savvy about marketing tools. Most new businesses severely under-perform or fail within their first six months of operation, not least because many entrepreneurs lack the ability to devise a viable marketing strategy, but lack the knowledge. With a clear understanding of your target market and an awareness of common tools that actually work, your chances of success are better than most.

While a winning strategy does involve knowing your customers, giving them what they want, and staying on top of changing circumstances, it’s also about knowing what pitfalls to avoid. Among them: Continue reading →

10 ways to rockin’ Business Marketing Success. Part 1

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I didn’t want to make you wait too long for the “Part 2″ of this article. I posted the first 5 Keys yesterday, and it just got too long! But I wanted you to get the tools…In any case, we learn better when ideas, even ideas we already know, are broken down into bite-sized peices. So here are the final 5:

  • Learn New Business Skills Often: Great practitioners, artists and healers fail if they have poor business and marketing skills. Get coaching or take a business or marketing class as often as you take continuing education classes. Most good entrepreneurship courses can be found in weekend formats and they are FUN!; usually filled with passionate small business owners like you. Sales/enrollment techniques, online marketing, presentation skills, bookkeeping, etc. Continue reading →

10 ways to rockin’ Business Marketing Success. Part 2

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Other than the importance of growing a business that you are passionate about, that you believe betters the world is in alignment with your core values - in the fullness of time I hope that your business is a reflection of your gifts, and therefore I hope that it lasts…

It is that 3 year mark you have probably heard of before. I see it time and time again, though your business may change and morph many time over the period of its first three years, it really does take 2-3 years or a business to become sustainable - that is, that you can count on how much money your business draws in each month – that number is mostly consistent and it is a number that is “in the black’ meaning you are not losing money, or better yet you are truly making your living from doing what you love! Yes!

Here are some widely agreed upon elements, plus some of my own staples that help to create and support a productive, passionate and sustainable business Continue reading →

Powerful Email Marketing Campaigns

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E-marketing utilizes the latest technology to let businesses large and small reach their target markets in new and effective ways. All marketing strategy, however, requires thoughtful planning and testing before final implementation.

With the speed of communications in our modern age, e-marketing can be incredibly powerful. E-marketing tools give small businesses in particular unprecedented, affordable, often personal access to their target markets. But without carefully planning and testing your marketing strategy, you run the risk of wasting great e-marketing opportunities – or even turning customers away. Continue reading →

Fill your practice and Establish yourself as THE expert in your field

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Q: “I am wondering if you, or someone you know has been successful doing yesterday and no one bit. I’m thinking I need the help of a professional writer who knows how to sell therapy in particular. Any ideas?

Thanks in advance, Therapist Annon.”

A: Hey “Therapist Annon.“,

I had think about your email for a while – I have found that for very personal services like therapy, most people will not contact you based on your website copy alone – even if it is the best copy in the world. They will want to have a more personal experience of you, Continue reading →

Get client loyalty through quality and high impact marketing

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You don’t need an oversized budget to get sizeable results.  Stay on top of your area of expertise and in touch with your target market to maximize sales and long-term relationships.

Your marketing strategy can be high-impact and highly professional, even if your funds are next to nothing. Potent marketing strategy is not really about budgets – just ask the many companies that have folded after pouring millions of dollars into unsuccessful attempts to reach target market consumers. If you remain focused on current consumer demands and continually ask yourself, “how can I come closer to meeting them?” your marketing strategy will follow its own clear path towards success.

Continue reading →

When Your Target Market is Too Small. And what to do…

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Niches have become a popular way of focusing on one target market. But when the niche becomes a limitation, it’s time to expand your horizons. One of the primary rules of marketing is to identify and court a target market. In today’s vast and complex market, the dream to which many companies aspire is to define and control a small niche.

The niche is seen as a way of limiting infinite possibilities by zeroing in on a manageably-sized target market. Understanding and serving this market efficiently then becomes simpler and more feasible, or so the thinking goes. However, it is possible to get carried away with the niche concept, and to whittle down the scope of your target market to an unwholesome degree. “Niche” was a true buzzword just a few years ago, but like all fads, its value eventually drowned in excesses. Continue reading →

My “Business Adventures” radio interview w/ Phil Cisneros

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Hello! First of all thank you to all of my friends, so much for your amazing support. Those of you who know me well know that I had some very challenging times, especially during these past two years. It feels so freeing to now and wonderful to feel and have felt your support. Thank you…

My interview on Phil Cisneros live radio show, “Business Adventures” is now available for you to listen to anytime :)

In this really fun and relaxed interview Phil and I speak about . . .

- The power of Collaboration & “tribal marketing”
– Goal setting: what actually works
– Beliefs & Success: family, cultural & gender
– The Gift of fear in business
– Secrets of entrepreneurs who do it ALL

plus! here is the url for the “Money, Wealth & Leadership” women’s event which I mentioned in the interview, for those of you who know women who may want to join us THIS weekend: http://ripe-paradigm.org/us/workshops/wealth/

Please feel free to comment and to let me know what is important to you around these provocative topics :)

Listen to the free recording HERE

What is Success? Is it good for you? Really? – part 2

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The Feminine model for Success = collaboration (vs. domination or competition)

So many of us are still operating under the “I have to do it all on my own!!!” (“in competition with the ‘Other’”) mentality, which is old-school, outdated, and “so last-paradigm!”

My friend Beth Allen (http://meetbethallen.com) writes about the power of tribe syndication (Click here to see her article) – a type of online collaboration, when a group of people/women come together to promote one another, with these benefits:

  • each woman within the group becomes known as a resource of amazing information/events/ideas
  • each woman’s information/events/ideas gets spread far beyond their own network – possibly to thousands of people they would otherwise be able to reach

Create your Tribe:

1) Find other practitioners with skills that compliment yours and create events, workshops, interviews together!

2) Create a marketing plan together where each woman commits to who/how/when she will promote each woman in her syndication “tribe” Continue reading →