Jessica Hadari

ABCs of Potent Event & Product Marketing

Jessica Hadari — Wed, 10 Mar 2010 21:56:52 +0000

An event is not simply a happening. And a product is not just a thing sitting on a shelf. Events, workshops and products are potent communication instruments with which you can reach, illuminate or unite a group. A product (audio, video or goods) well packaged, can also be a milestone business.

Planning and executing a successful event or product launch is both a creative orchestration and one that involves precision in setting in to motion all of its steps, phrases and sequences.

A. Spark Curiosity 2 months before event -or- official product release: This is like a press release, and should be short and clear

The message: “you should know about this” / “This will do amazing things for you”

Create a buzz and Communicate that there is more info TBA.

B. Acknowledge Need / Insure Value 1 month before event -or- official release: This is your Sales Letter. This message is longer than the snippet above.

The message: “What would it mean for your life if you were to eliminate your fear of public speaking?”

Speak to the prospects’ fears, desires and needs. Assure prospects of the value: what they will know and learn from your event/product. Reassure prospects that they are [...]

7 Essential Questions: the Essence & Feel of your Business

Jessica Hadari — Fri, 26 Feb 2010 01:07:34 +0000

A brand encapsulates your identity, instantly conveying your message. One generally wants to hold on to your brand’s look and feel as long as possible because it’s so familiar to you and your customer base. You don’t want to risk losing recognition or spend money needlessly. And sometimes brands need a refresh. Does your logo or tagline say enough about what you provide?

Know your targeted audiences as well as what defines you and makes you stand out among competitors, so clients come to YOU.

You can begin your process of creating or refreshing the essence, look and feel of your business with these 7 Branding Questions:

1. What is your business, service or product?

2. What are you offering your audiences?

Nuts & Bolts: What modalities do/will you use? Experiential: What experiences do/will your clients have?

3. What are your business agendas/goals for

right now (3m-6m) short term (6m-1yr) long term (1-3yrs) or more (5y & 10yr)

4. What is your business name and tagline? (i.e. What is the sentence or two that comes out of your mouth when someone asks you “So, what do you do?”) If you do not have these what are your ideas?

Is your business name clear? Does your logo tagline [...]

Finally!! A permanent solution for Wordpress formatting issues

Jessica Hadari — Thu, 11 Feb 2010 18:04:19 +0000

The exerpt below was taken from this original webpage: rubayathasan.com

“Finally!! A permanent solution in order to prevent Wordpress from filtering line breaks "<br>" from a post.

In spite of trying various methods such as putting line breaks "<br>" inside "<code>" tag and many other such HTML tricks (many of which can be easily found at Wordpress) just to be able to put multiple intentional line breaks in a post, wordpress would eventually manage to filter those line breaks. Even if the tricks were successfully applied, when it came to re-editing a post, all efforts would go to vain when TinyMCE initiates its own filtering process.

Wordpress has a built-in powerful post/text editor commonly known as the “Visual” editor, which uses the open source project named “TinyMCE“. When switching from Visual to HTML editor in Wordpress or vice-versa TinyMCE executes a back-end filtration process which removes empty tags, and <br> tags from the post.

Needless to say, it is very irritating when a author is forced to loose his/her creative ideas by forcing these kind of annoying and unnecessary filtration. Many has expressed their annoyance regarding this issue.

Most of the time I would just reverse engineer stuff that really bugs me, silently and without [...]

Stay the flow with M.I.N.D. – 4 steps to “No Distraction” workdays

Jessica Hadari — Thu, 04 Feb 2010 06:51:39 +0000

What you accomplish in one month or one year, is directly related to the small, seemingly insignificant decisions you make every day. In the end all of your daily tasks are part the greater journey you are creating for yourself.

M. The Daily Mind Cleanse:

Find 5 or so minutes at the beginning or end of each day to jot down your “Intended Tasks for tomorrow” that need to attending to during your next work day. Some tasks will pop into our awareness which may need to be placed on an “Intended Tasks for the next week” page/section.

This daily Mind Cleanse allows you to empty your mind of nagging to-do thoughts, freeing you up for sleep (if it is an evening Mind Cleanse) or an experience of starting with a clean slate.

I. Intended Tasks:

Intended Tasks are predetermined. You have chosen to do them the night before, or the morning of your current workday.

Your Intended Tasks list the foundation on top of which you creatively build your day.

These are the nuts-and-bolt items like “call Bronwyn,” “write new blog post,” “Jasmine: brunch next week,” etc. Calls, scheduling, writings, online tasks…

- [...]

Appreciation for my Newest Womens Circle

Jessica Hadari — Thu, 07 Jan 2010 23:07:02 +0000

Hello ladies!

Last nights circle was really amazing for me; I got some really concrete things to implement in 2010 toward my vision of conscious partnership and conscious finances – Thank you for your listening and also for your sharing.

One thing that is precious to me about the women’s circles is that I get to become very good friends over time with women I would not have otherwise connected with, or in some cases never have met…I very much appreciate the way you all show up in circle, you commitment to transparency and each other’s growth.

This circle has changed all of our lives, and i wish the same for those of you who are newer to the group – that a year from now, you are unrecognizable in all of the most glorious of ways. i look forward to knowing you all as close friends.

Thank you.

Blessings, Jessica

Reco: Mint.com – Free Online Money Management & Budget Planner

Jessica Hadari — Thu, 31 Dec 2009 01:08:25 +0000

I have been a user and supporter of Quickbooks for years. I used Quickbooks professionally as an office manager and have also used it for years in managing my own personal and business money. I know Quickbooks inside and out, with the help of not only lots of experience, but also LOTS of one on one training through Conscious Bookkeeping and Serenity Bookkeeping.

“We download and categorize your balances and transactions automatically every day— making it effortless to see graphs of your spending, income, balances, and net worth…” – Mint.com

I recommend it over Quickbooks, even for small businesses

http://Mint.com

This past year my CPA turned me on to Mint.com, which is easier to use than Quickbooks (see this “Quicken/Quickbooks vs. Mint” article on TypeADemographic.com )

No more tediously entering individual transactions! After entering my account info for my various bank accounts, credit card companies, etc, Mint automatically downloads all of my transactions and categorizes them (which makes calculating deductions at tax time a breeze!) Of course I do need to sweep through to enter category info for checks or transactions which were placed in with “uncategorized” or “other.”

Financial tips galore! Mint also has unending financial [...]

Women’s Weekend: Shadow, Expression & Harnessing Big Emotions

Jessica Hadari — Fri, 11 Dec 2009 22:33:45 +0000

The garden would not be Eden without the Serpent…

~ How might it be important for you to harness the power of your strong emotions to fuel your passions?

Discover how your current state is your gift and know new steps you might take to live with courage, willingness and self-love. Practice to be the warm, feminine woman in touch with your feelings and your power…Find ways to support yourself with new tools that will be useful to you in your path at this time.

~ What would it mean for your life if you could re-cast your inner demons as your inner allies?

We learn to fear our bigger emotions, not only because it brings disapproval from others; we may begin to ask ourselves questions that serve to block or invalidate our own expression of our bigger emotions: “are my big emotions legitimate?” “Do I have the right?” “What is even useful about my big emotions?

Big emotions are a powerful transformative force. Signals, red flags – ones worth listening to. They may be messages about other than conscious needs that are not getting met. They may warn us that others are doing too much and can motivate us to say “no” [...]

Much love to the Path, Power & Potential women’s weekend participants

Jessica Hadari — Fri, 11 Dec 2009 22:03:18 +0000

(This message was sent out to me today to the December Path, Power & Potential women’s weekend participants and facilitators…)

A thank you note to you all,

Thank you so much for such an profound and moving weekend. Saturday was go, go, go and Sunday was like a thick sweet molasses. I am still swimming in it all…

“Tell me, what is it you plan to do with your one wild and precious life?” -Mary Oliver

I so loved exploring your wildness and most certainly your preciousness.

Thank you for your vulnerability. Thank you for your tenderness and your fierce power. Thank you for your full engaging in the varied and yet wildly felt processes offered all weekend long. Thank you for passion and tears, laughter, singing and screaming…right company, right wellness.

It is in this truly holistic; mind, body, spirit environment that allows us feminine beings to blossom. And to use Sabrina’s use of the word “perfume” – that is is the taking in of each others perfume and attending to one another that gets one out of her own experience and yet even more fully into her own experience. A paradox that leaves us feeling open and complete even if just for a moment. This moment [...]

4 Elements of a Great Testimonial (& the edge of asking!)

Jessica Hadari — Fri, 11 Dec 2009 20:19:03 +0000

Some of the most powerful tools for us entrepreneurs to have are feedback and testimonials.

For some of us hearing or reading what others are saying as praise about us is edgy and uncomfortable. We might even believe that asking a client to write a testimonial for us is arrogant or presumptuous.

These are bits of mind-chatter worthy of acknowledging and then ignoring.

Asking for testimonials may never get easier, and yet each time you will find yourself faced wth how much your clients and colleagues truly DO want to support you in continuing your work.

I guarantee it.

Testimonials serve us in at least two important ways.

Testimonials…

Provide evidence of credibility for potential clients. Seeing what others are saying about you in the form of Yelp Reviews for example of written or video testimonials for your practice, events or product are influencers for your potential clients. Fortify your own value for your self and your practice/business and the good work that you are doing. the pervasive doubt and fear that rides the backs of all entrepreneurs is gently abated when we read and really take in the good news!

When I ask for testimonials I provide my client with this list of helpful points for [...]

Wise Business Reco: FreshBooks.com – Online Invoicing/Time/Expense Service

Jessica Hadari — Thu, 03 Dec 2009 21:51:18 +0000

http://FreshBooks.com

Here is a wonderful easy to use Online Invoicing, Time Tracking and Expense Service. My own CPA and coach uses this service and recommended it to me. It is perfect for invoicing my private practice clients and has other great features similar to QuickBooks or Mint.com